About
About Roch Dog
The standards and certification body for dog friendly hospitality, and
the publisher of the Dog Friendly Standard (RDFS-02).
Roch is the standards and certification body for dog friendly hospitality. We publish the standard, define the terms, test hotels against it and certify those that meet it. Operating across 46 countries, we have assessed more than 3,000 hotels and built an independent framework that holds properties accountable for what "dog friendly" means in practice.
What we do
Roch Dog defines what "dog friendly" means, tests hotels against the standard, and certifies those that meet it. Using the Roch Dog Friendly Standard (RDFS-02), hotels are assessed across more than 75 criteria and data points. Only those meeting all minimum requirements are certified and graded, giving dog owners a consistent, comparable way to choose where to stay, and know what to expect before they book.
What we build
The Dog Friendly Standard (RDFS-02), published in 11 languages. A public directory of rated and certified hotels. An assessment platform where hotels apply for certification. Published research drawn from the world's largest independent dataset on dog friendly hospitality and travel. Kali Talk, our free AI concierge for dog owners. And Kali Concierge, the guest concierge service we power for dog friendly hotels.
The Roch Society
The Roch Society is our non-profit arm, dedicated to making the world a friendlier, more inclusive place for dogs and strengthening the bond between humans and dogs through research, education and advocacy. We conduct and share research, develop best practices, and work to inform planners, policymakers and authorities. We regularly showcase creatives, writers, founders and carers, and invite others to take part in the Society’s work at rochsociety.com.
International offices
Contact us
Questions about the Dog Friendly Standard, certification or assessment? Send a message and we will come back to you. You can also email [email protected].